Email marketing and the DMA code The DMA code is the standard to which all DMA members, their suppliers and clients must agree to conduct their business. This email marketing best practice guide will ensure that you satisfy the law and the DMA Code, but it is also about much more than mere compliance – rather, it is about delivering one-to-one marketing that is true exchange of value between your company, looking to prosper, and your customer, looking to benefit. Marketing in the right way- honestly and fairly, putting your customer first- will also make you a much better and more valued marketer. Best practice in all marketing can be described, short, as understanding your customer’s expectations of your brand and ensuring that you meet them. Key legislation Complying with the law is a basic requirement for all marketers. Whilst this guide aims to give you a working understanding, you should have your one legal advisors to consult on any point of particular risk, com...